The Impact of AI on Web Design: What to Expect in 2024 and Beyond

If you’ve been feeling a mix of excitement, fear, and uncertainty about how AI is changing web design, you’re not alone. Every day, there’s a new tool promising to automate design processes, making everything faster and easier. But as a designer or a non-technical founder, you might be wondering: Is AI going to replace us?

At Rvysion, we’ve asked ourselves the same question. Here’s the truth: AI is already replacing bad designers—those who rely on cookie-cutter templates and churn out uninspired work without putting thought into their designs. But for those who are mastering their craft and continually evolving? AI is your new best tool. It’s here to make your life easier by automating repetitive tasks so you can focus on what really matters—creating meaningful, purpose-driven designs.

In this post, we’re going to break down the impact AI is having on web design in 2024 and beyond. We’ll share how we, at Rvysion, are leveraging AI to improve our workflow, why bad design has no future in an AI-driven world, and why your dedication to the craft of design will keep you at the top.

The AI Craze: Overwhelming, but Full of Opportunity

Let’s be honest—there’s no escaping AI. Every tool and platform is introducing AI-driven features that promise to speed up workflows and make web design easier for everyone. Platforms like Wix ADI and The Grid claim to generate websites in minutes, while Figma is using Auto Layout to automate the positioning of design elements.

For non-technical founders, these tools can feel like a godsend. And for designers, they can feel like a threat. But what we’ve found through experience is that AI can’t replace design thinking or the purpose-driven decisions that go into creating something beautiful and functional.

At Rvysion, we started by experimenting with these AI tools. Some tasks were made a lot faster, and some didn’t really match our vision. Here’s what we’ve learned: AI is great at execution, but it struggles with creative problem-solving, empathy, and emotional connection—three things that are the core of great design.

AI in 2024: What Can It Really Do?

1. Automating Repetitive Tasks

AI shines when it comes to handling repetitive tasks that take up designers’ time. Think of things like resizing images for various screens, automating layout changes, and generating basic design grids. Tools like Adobe Sensei have become a staple in our workflow because they free us from these mundane tasks and let us focus on the bigger picture.

• Adobe Sensei: Adobe’s AI tool that automates tasks like image cropping, layout adjustments, and even content recommendations, letting designers spend more time on creative decisions.

In fact, Forrester predicts that over 47% of digital teams will adopt AI-driven automation tools by the end of 2024, and we’re seeing this in our team too. We’re using these tools to handle the time-consuming grunt work, which allows us to dive deeper into the creative process.

2. AI-Driven Layouts: Faster, but Not Always Better

There are tools like Wix ADI and The Grid that promise to design websites almost entirely through AI, with minimal human input. For quick and dirty projects, these tools are great. They can generate fully functional websites with decent layouts, optimized for various devices. But for us at Rvysion, this isn’t enough.

Sure, AI can produce a technically correct layout, but does it truly represent the brand? Does it engage the user on an emotional level? That’s where AI falls short. The best designs aren’t just technically sound—they tell a story, they evoke a feeling, and they’re created with a purpose that aligns with the brand’s mission.

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Bad Designers Beware: AI Will Replace You

Here’s the hard truth—AI is coming for bad designers. Those who rely on repetitive templates, throw elements together without thought and hope for the best are going to be left behind. If your work can be easily replicated by an AI, then it’s time to rethink your approach to design.

Good design is about problem-solving, creativity, and a deep understanding of user needs. AI can support these processes, but it can’t replace them. If you’re serious about design, AI will make you even better, but if you’re just skating by, AI will eventually make you irrelevant.

Real Example: When AI-driven tools like Wix ADI launched, we noticed a lot of websites starting to look the same—basic, uninspired, and lacking personality. But businesses that work with skilled designers can still stand out because great designers craft experiences that AI simply can’t replicate. Human creativity is still a key differentiator.

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Great Design Evolves: The Role of AI in Post-Launch Optimization

Design doesn’t end when you launch a website. In fact, great design evolves based on how users interact with it. This is where AI can help immensely by providing real-time insights that inform your post-launch decisions.

Leveraging AI for User Data

AI tools like Hotjar and Google Analytics allow you to track how users are interacting with your site in real-time. Are they scrolling through the entire page? Are they clicking on your CTAs? Or are they bouncing off your landing page after a few seconds? These insights help you fine-tune the design after launch, ensuring it meets user needs and drives the intended actions.

• Hotjar: Provides heatmaps and user session recordings so you can see exactly how users are interacting with your design.

But here’s the thing—data alone isn’t enough. Yes, AI can show you where users are getting stuck, but it can’t tell you why they’re getting stuck. That’s where human intuition comes in. Designers need to interpret the data, understand user behavior, and make meaningful tweaks based on those insights. AI gives you the information, but the solutions still come from you.

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The Rvysion Approach: AI + Human Expertise

At Rvysion, we take a hybrid approach. We use AI tools like Hotjar and Google Analytics to gather real-time data post-launch, and then our designers step in to make changes that are backed by research and creativity. For example, if we see that users aren’t clicking on a call-to-action button, we’ll use those insights to refine the design or adjust the messaging. This feedback loop between AI data and human intuition is what makes a design truly evolve and become more effective over time.

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How We’re Using AI to Improve Workflow at Rvysion

We’re not anti-AI—quite the opposite. AI is a big part of our workflow at Rvysion, but we’re using it strategically. Here are a few of the AI tools we’re leveraging to improve our process and deliver better results for our clients:

1. Figma Auto Layout: This AI-powered tool helps us quickly adjust design layouts based on predefined rules, saving time on manual resizing and alignment.some text
   • Figma Auto Layout
2. Adobe Sensei: We use Adobe Sensei to automate repetitive tasks like image cropping and content generation, freeing up time to focus on the creative direction of each project.
3. ChatGPT: For content-heavy projects, we use AI like ChatGPT to draft initial content ideas or product descriptions, which we then refine to fit the brand voice.some text
   • ChatGPT
4. Google Analytics + Hotjar: These tools provide us with the data we need to understand how users are interacting with the designs post-launch, allowing us to make research-driven adjustments.some text
   • Google Analytics
   • Hotjar

These tools help us work smarter and faster, but they’re not a replacement for our creative vision. AI handles the heavy lifting, while we focus on delivering designs that are not only functional but also meaningful.

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AI is Here to Stay, But So Are Great Designers

AI is changing the web design landscape, and if you’re a designer or a non-technical founder, it’s time to embrace it. But don’t worry—AI won’t replace great designers. It will replace bad designers, the ones who aren’t pushing themselves to improve, who rely on templates and produce uninspired work.

For those of you who are dedicated to mastering your craft, AI will only make you better, faster, and more efficient. But the heart and soul of design—the creativity, the problem-solving, the emotional connection—will always come from you.

At Rvysion, we’ve found that AI is an incredible tool to enhance our workflow, but it’s the human touch that sets our designs apart. So as we move into 2024 and beyond, remember: great design evolves with user feedback, research, and a creative vision that AI can’t replicate. Speed up your workflow, automate repetitive tasks, and gather insightful data. But always remember that the core of web design—creativity, problem-solving, and human connection—is where you, as a skilled designer or a thoughtful founder, make the difference.

AI will undoubtedly continue to shape the future of web design, but it won’t take away the soul of it. Instead, it will push the bad designers out and amplify the work of those who are dedicated to their craft. The best web designs will still come from those who understand their audience, dig deep into research, and leverage data to make purposeful decisions.

Why Rvysion Believes in the Balance of AI and Craft

At Rvysion, we’ve learned to embrace AI as part of our toolkit—but we always keep the human touch at the forefront. We believe in crafting beautiful, functional designs that solve real-world problems and connect with people on a deeper level. AI tools have made us faster, more efficient, and better informed, but our success still comes from the unique, creative thinking that only comes from a team dedicated to mastering the art of design.

Our work is rooted in research and user interaction—we use AI to gather insights but rely on our team’s expertise to interpret that data and make design decisions that matter. We don’t just stop at launching a site; we continue to refine and tweak based on user feedback, ensuring that the design evolves and improves over time.

How to Stay Ahead of the Curve as a Designer & Founder

If you’re a designer, keep pushing yourself to learn and grow. Master your craft. Use AI to improve your workflow, but always bring your creative thinking to the table. For non-technical founders, embrace the power of AI to help get things done faster, but understand that there’s no substitute for working with a skilled designer who can bring your vision to life in a way that’s authentic and aligned with your brand.

Here’s a quick recap on how to stay ahead:

1. Leverage AI tools like Figma Auto Layout, Adobe Sensei, and Hotjar to automate repetitive tasks and gather user insights.
2. Don’t cut corners—craft and creativity still matter. Focus on building designs with the purpose that solves real problems.
3. Keep evolving. Great design is never finished. Use AI-driven data to make post-launch tweaks and improvements that reflect how users interact with your site.
4. Stay curious. Learn new skills, experiment with AI tools, and push the boundaries of what’s possible with design. The more you invest in your craft, the more AI will amplify your success.

Final Thoughts: Embrace AI, Hone Your Craft

As we move into 2024 and beyond, AI will continue to revolutionize the web design industry, but the best designers and founders will be those who know how to strike the balance. Leverage AI to make your workflow faster and smarter, but never forget that great design comes from a place of creativity, empathy, and purpose. AI can’t replace that, and as long as you’re focused on mastering your craft, you’ll always be in demand.

At Rvysion, we’re here to help you make the most of both worlds—AI-powered efficiency and human-driven creativity. If you want to elevate your web design and stay ahead of the curve, let’s chat. Together, we can build something that not only looks good but also resonates with your audience.

Need help finding the right AI tools and resources? Book a free 15-minute consultation with our team at Rvysion Studio to see how we can help you balance technology and craft to create impactful, purpose-driven designs that evolve with your users.