Building a Brand from Scratch to Inspire and Connect

Synthera had no existing brand identity when they came to Rvysion. As a new platform, they needed an entirely fresh visual identity that could position them as a leading force in professional development. The challenge was to create a brand that would standout as well as resonate with both students looking for growth and speakers looking for a platform to share their expertise.

Our team started by diving deep into Synthera’s mission: to educate, inspire, and connect students with industry leaders. From there, we crafted a brand identity that reflected these core values. The logo design featured a dynamic symbol of connection and progress, representing the bridge between education and professional growth.

We developed a vibrant color palette of purples and teals to create a sense of innovation, trust, and creativity. The typography was carefully selected to be both modern and approachable, striking the perfect balance between professionalism and accessibility.

Synthera’s brand guidelines were also meticulously crafted, providing them with the framework to maintain consistency as the platform grew.