Honeycoin → How a Brand Refresh Propelled a $150M+ Fintech Platform
How Rvysion’s Brand Redesign Helped Drive 25% User Growth & $4.9M in Funding for Honeycoin
Brand & Visual Identity,
Website Design,
Website Development,
CMS and Blog Management
( THE BRAND )
Honeycoin is a full-stack global payment orchestration platform founded in 2020, now operating in 45+ markets across 4 continents. With over $150M in monthly transaction volume, the platform powers payments for 350+ enterprise clients and millions of end-users.
By 2023, Honeycoin had proven its product-market fit — but its visual identity lagged behind its growth story. To attract bigger enterprise clients and global investors, the brand needed a refresh that matched its vision of becoming the “operating system for money.”
( THE CHALLENGE )
Honeycoin’s original branding lacked cohesion and authority. While the platform had scaled rapidly, its identity didn’t reflect:
Credibility expected by enterprise partners and institutional investors.
Consistency across digital touchpoints, from product UI to social media.
Differentiation in the crowded fintech landscape.
The challenge was to evolve Honeycoin’s brand into a professional, trustworthy, and future-forward identity, without losing its creative edge.
( THE APPROACH )
Rvysion led a comprehensive brand refresh to align Honeycoin’s visual identity with its global ambitions:
Every element was crafted to inspire confidence, in users, enterprise clients, and potential investors.
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( Website Experience )
The old site told little of Honeycoin’s story. We rebuilt it into a narrative-driven experience, highlighting the platform’s global scale, trustworthiness, and innovation. Features like interactive content, a CMS-driven blog, and responsive design ensured Honeycoin’s story reached every audience, from consumers to enterprise clients to investors.
( Social & Community Design )
We created dynamic, reusable templates for campaigns, announcements, and community content. These assets helped Honeycoin boost engagement by 40% on social platforms, creating a more vibrant, consistent brand presence that resonated with both fintech enthusiasts and enterprise decision-makers.
( Investor-Ready
Branding )
Beyond users, Honeycoin needed to convince the world’s top VCs and strategic investors. The refreshed identity gave the company the visual maturity of a global fintech leader.
When paired with its strong metrics, this brand confidence played a role in securing $4.9M in funding from Flourish Ventures, Visa Ventures, TLcom Capital, and others.
( RESULTS )
The brand refresh had a direct and measurable impact within six months:
+25% user growth driven by increased visibility and trust.
+40% social media engagement from consistent, engaging visuals.
+15% revenue growth, as confidence in Honeycoin’s platform translated into adoption and higher transaction volumes.
The challenge was to evolve Honeycoin’s brand into a professional, trustworthy, and future-forward identity, without losing its creative edge.
( TESTIMONIAL )
Rvysion’s redesign turned a complex, fast-growing product into a world-class platform.
The results spoke for themselves, happier clients on our B2B platform, stronger retention, and the confidence to raise capital for our next phase of growth which we did.
Glad to have had Rvysion along the way, supporting across all fronts, from decks, branding, creative, to UX redesigns, even had the team jump in with engineering, thank you.
( Honeycoin Branding )
Branding alone doesn’t drive growth, it’s how the experience matches the promise. Alongside this brand refresh, we completely reworked Honeycoin’s B2B platform, cutting transaction times by 35% and boosting retention by 20%.
Both efforts together played a role in helping Honeycoin secure $4.9M in funding.
Honeycoin → From Complex UX to $4.9M in Funding
Every project is rooted in clarity, story, and standout execution.
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