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Building a Digital Experience That Inspires
Lateral Frontiers needed a website that went beyond the basics of a corporate site. They wanted a digital platform that would tell their story and showcase their role as enablers of growth and innovation. Lateral’s website did not reflect their vision or the scale of their ambition. It lacked the immersive experience necessary to engage their key audiences—entrepreneurs, investors, and partners.
Lateral’s old website was holding them back. It was visually outdated and didn’t communicate their bold vision. Lateral Frontiers needed a digital overhaul that would create a compelling narrative around their mission and their impact. The website needed to serve as an immersive experience, driving engagement and inspiring the next generation of visionary founders.
We designed a sleek, modern layout that allowed their portfolio of companies, team, and impact stories to take center stage. Dynamic and interactive elements were integrated throughout the site to engage users and keep them immersed in the journey of innovation that Lateral Frontiers is spearheading.
Every element of the website was optimized for both desktop and mobile, ensuring a seamless experience for all users. Interactive videos, case studies, and dynamic content told the firm’s story in a way that was both visually compelling and easy to navigate.
We began by immersing ourselves in the story behind Lateral Frontiers. Their unique approach to venture capital is driven by deep engagement with founders and a commitment to supporting companies that tackle large, complex problems. This understanding became the foundation of our branding strategy.
The new logo was designed to symbolize the Lateral’s role as a catalyst for growth and innovation. We created the “LF” monogram, representing the fusion of innovation and collaboration, two key pillars of Lateral Frontiers’ identity. The bold green and lemon yellow palette represent energy, growth, and optimism, aligning with the Lateral’s mission of helping founders lead in frontier markets.
The new website 🔗 was a game-changer for Lateral Frontiers. It positioned them as leaders in venture capital, offering a digital platform that not only engaged visitors but also communicated the scale of their impact. The website’s modern design, coupled with its intuitive user experience, ensured that visitors could easily navigate the firm’s portfolio, team, and mission.
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Helping start-ups scale & grow.
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Helping
start-ups
scale & grow.