Woof Concept: Scaling a Premium Pet Brand to 6,000+ Orders with 50% YoY Growth
How the Rvysion team helped scale Woof Concept, a Canadian-based pet accessories brand from 0 to 5x ROAS.
Growth Strategy
(THE BRAND)
Woof Concept is a Canadian-based pet accessories brand known for its high-quality, stylish, and durable gear for dogs and their owners.
Their products blend functionality with bold, fashion-forward designs, offering collars, leashes, harnesses, and apparel that stand out from the typical pet store selection.
With a loyal customer base and a focus on craftsmanship, Woof Concept competes in a crowded e-commerce landscape where brand differentiation is key to growth.
(THE BRAND)
( THE CHALLENGE )
When we first met with Woof Concept, the team was apprehensive about scaling their advertising efforts. Past experiences with paid ads had produced lackluster results, and they were concerned that increasing ad spend would fail to deliver a profitable return.
This hesitation was holding them back from reaching a broader audience and unlocking the next stage of growth.
( THE APPROACH)
We began by conducting a deep evaluation of their industry, competitors, and current go-to-market mix to pinpoint untapped opportunities.
Our goal was to identify channels that could profitably scale without eroding margins. Based on our findings, we launched brand-new acquisition campaigns across the highest-potential channels, focusing on both direct-response conversions and long-term brand awareness.
( THE RESULTS )
From Zero to Scale: Took newly launched acquisition channels from 0 to 5x ROAS within the first year.
Order Growth: Drove nearly 4,000 new orders in year one alone.
Sustained Momentum: Scaled to over 6,000 orders the following year with 50% year-over-year growth.
Confidence in Scaling: Rebuilt trust in paid advertising as a profitable growth driver for the brand.
( THE TAKEAWAY )
By taking a measured, data-driven approach to channel expansion, and pairing it with creative that resonated with Woof Concept’s unique brand identity, we were able to transform ad spend from a perceived risk into one of their most powerful growth levers.
( TESTIMONIAL )
"Having Rvysion manage our ad accounts for the past 4 years has been a huge asset to our business.
We have gone through countless partnerships in the past with a lot of over promises and under deliver scenarios, Paul and his team were different, they go beyond just buying ads, they truly feel like an extension of our team.
I can count on them to stay on top of every detail and consistently deliver results.
What sets them apart is their genuine commitment to improving and optimizing our ad campaigns, always looking for ways to push us further."
Every project is rooted in clarity, story, and standout execution.
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